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Our business


We operate strategically

The superior goal of our strategy is the permanent, long-term growth of the value of Cyfrowy Polsat for its Shareholders.

We intend to achieve this goal through:

  • growth of revenue from services provided to residential and business customers, by maximizing the number of users of our services as well as the number of services offered to each customer, while simultaneously increasing average revenue per user (ARPU) and maintaining high levels of customer satisfaction,
  • increase of availability of our products and services,
  • growth of revenue from produced and purchased content, also by maximally expanding its distribution,
  • effective management of the cost base of our integrated media and telecoms group by exploiting the inherent synergies and economies of scale in an integrated media-and-telecommunications group, and
  • effective management of the Group’s finances, including its capital resources.
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