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Glossary

AA1000SES STANDARD
a standard developed by the Institute of Social and Ethical AccountAbility outlining guiding principles for strategic management of the organization and its activities in the social and ethical area.
Accounting act
a Polish legal act which sets out the rules of accounting and financial and non-financial reporting.
ARPU
average revenue per given unit generated in a given settlement period.
Audience share
the group of TV viewers watching a channel at a given time, expressed as the percentage of all TV viewers at the time.
BTS
a mast, transceiver station which, thanks to transmitting-receiving antennas establishing the radio coverage, communicates with terminals (mobile phones, modems) remaining in its operating area.
CHURN
termination of the contract with Customer by means of the termination notice, collections or other activities resulting in the situation that after termination of the contract the Customer does not have any active service provided in the contract model. Churn rate presents the relation of the number of customers for whom the last service has been deactivated within the last 12 months to the annual average number of customers in this 12-month period.
Code of Ethics
a document defining a set of basic values adopted by the company as a code of conduct. This document include also standards of conduct of the company and its employees towards various groups of stakeholders, consistently resulting from the adopted values. Contents of the Code of Ethics of a given company depend on many factors, both internal and external ones.
Corporate social responsibility (CSR)
according to PN-ISO 26000 standard, it is a responsibility of the organization for the impact of decisions and activities undertaken by it on the society and environment, through transparent and ethical behaviour in key areas.
Corporate governance
a set of rules concerning shareholders, governing bodies of the Company and their members, describing their internal and external relations.
CSR good practice
a voluntary activity being an expression of corporate social responsibility, going beyond the requirements defined by law and long-term in its nature. This includes business activities, programs or projects related to specific areas of the organization’s operations which are addressed to one or many groups of stakeholders, and their essence is linked to the social mission of the organization.
Customer
natural person, legal entity or an organizational unit without legal personality who has at least one active service provided in a contract model.
Dialogue with stakeholders
it is an open communication by the company with groups and/or individuals who have direct or indirect impact on its activities. Honest, systematic dialogue is the basis of effective CSR policy, because information acquired thanks to such a form of communication plays a key role in defining strategic assumptions of the social responsibility at the level of the entire organization. Being aware of expectations of individual stakeholders, including them in the solution creation process helps in building trust in the company.
Dialogue session
a meeting with key internal and external stakeholders, during which they provide information, opinions and requests addressed to the organization.
Dividend
part of Company's profit distributed to the shareholders.
Donation
a form of agreement in which the donor is obliged to provide a free benefit to the beneficiary, at the expense of the donator’s assets. The donation may be granted both by natural and legal persons. The subject of the donation may include real property and movable property, money as well as economic rights, whereas it may not include free provision of services.
EBITDA
we define EBITDA as net profit/(loss), as determined in accordance with IFRS, before depreciation and amortization (other than for programming rights), impairment charges and reversals on property, plant and equipment and intangible assets, net value of disposed property, plant and equipment and intangible assets, revenue obtained from interest, finance costs, positive/(negative) exchange rate differences, income taxes and share of net results of jointly controlled entities.
Employee volunteering
undertaking and supporting charity activities by the organization, with voluntary cooperation of people employed by it, for the benefit of non-governmental organizations (NGO) and other institutions specified by law.
Enviromental impact
impact of a given organization, through its activities, products or services, on the natural environment.
ESG
an acronym for environmental, social, governance. ESG provides a kind of framework for enterprise analysis, allowing for comparing of companies against their competitors based on certain specific measures from three main areas related to environment (E), society (S) and corporate governance (G).
GDPR
Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
Global Reporting Initiative (GRI)
international reporting standard of responsible business and sustainable development for companies.
GRI indicators
indicators showing economic, environmental data and covering social aspects of the organization’s operations.
IPTV
technology which allows for sending television signal in IP-based broadband networks (Internet Protocol Television).
ISO 14001
ISO environmental management standard, which allows for building Environmental Management Systems based on the so-called process approach. A continues improvement of activities of a given organization is the basis for this standard.
ISO 26000
ISO standard which systemizes the knowledge in the area of Corporate Social Responsibility. It defines its framework and outlines its basic assumptions. According to ISO 26000, the area of corporate social responsibility includes: corporate governance, human rights, employment relations, protection of natural environment, relations with consumers and social involvement. At the same time, ISO 26000 clearly distinguishes between the terms of “sustainable development” and “social responsibility”, which are often used interchangeably.
LTE
(Long-Term Evolution) - wireless data transmission technology, characterised by much higher transfer speeds, larger network capacity, and lower latencies than traditional technologies. At present, it is the world's fastest and most advanced mobile Internet.
OTT (Over-The-Top)
a method of providing content or television via the Internet, without direct involvement of the Internet Service Provider (the so-called open network).
RGU (Revenue Generating Unit)
single, active service of pay TV, Internet Access or mobile telephony provided in contract or prepaid model.
SET-TOP BOX
a device processing the encoded digital signal so that it may be received by a TV set. It is generally used to receive digital satellite, cable or online pay TV services.
Share in advertising market
share of TV advertisement and sponsorship revenue of a given entity in the total revenue from TV advertising in Poland.
Social engagement
deliberate participation of the enterprise / organization in social life. This may take various forms, e.g. charity activities, community investments, cooperation with social partners, children and adults education, cooperation with universities, sponsoring, participation in social campaigns. Not only engagement is what counts, but also an effective measurement and evaluation of these activities. Social engagement often contributes to solving local and trans-regional social problems.
Social mission of Cyfrowy Polsat Group
we pursue our social mission (#DigitalResponsibility) in the fields of safety, aid to children and promotion of sports.
Sponsoring
a joint obligation between two parties, a sponsor and beneficiary. The sponsor provides funds, material aid or services to the beneficiary in return for promotional services of the beneficiary. Sponsoring is a planned and conscious activity undertaken to develop a positive image of the company. It is often a part of the long-term marketing strategy of a business.
Stakeholders
persons or groups of persons interested in the activities of the organization, who have some influence over the organization, as well as persons who are affected by the activities of this organization.
Supply chain
a flow of materials, products, services and/or money from the development of a concept of product / service until the moment of its consumption by the customer and the receipt of payment by participants of the process.
Sustainable development goals (SDG)
17 goals of UN thanks to which in 2030 the society should live better, healthier and safer in social, environmental and economic terms.
Non-financial report
a report covering environmental, social and corporate governance issues, presenting a condensed image of management, including the results of the responsible business.
Non-governmental organization
a non-profit voluntary organization which acts outside governmental and political structures and functions for social issues and the public good. Its operations are largely based on voluntary work (NGO).
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