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Key figures

[Accounting Act - Key Performance Indicators]

  • 5.6 million
    contract customers

  • 17.4 million
    provided RGUs

  • 24.3%
    audience share of TV Polsat channels in commercial group

  • 1.9 million
    Internet RGUs

  • 64%

    of Cyfrowy Polsat customers live in small towns or in rural areas

  • 90%

    prompted awareness of Cyfrowy Polsat brand (as the Pay TV provider)

  • 88%

    prompted awareness of Plus brand (as the operator offering voice communications)

Who are customers of Cyfrowy Polsat Group?

Education

Cyfrowy Polsat Group*

19%
3%
41%
28%
9%

Residental market

20%
4%
40%
27%
9%

university degree / incomplete higher

secondary

primary and lower secondary

post-secondary

elementary / vocational

Size of place of residence

Cyfrowy Polsat Group*

49%
12%
19%
13%
8%

Residental market

39%

12%

21%

17%

11%

village

cities up to 20k

cities 20k-100k

cities 100k-500k

cities above 500k

Gender

Cyfrowy Polsat Group*

51%
49%

Residental market

51%
49%

women

men

Age

Cyfrowy Polsat Group*

13%
20%
21%
18%
17%
12%

Residental market

12%
19%
20%
16%
18%
14%

15-24

25-34

35-44

45-54

55-64

64-75

* People who have at least one service in Cyfrowy Polsat or Polkomtel/residential market
Source: Market Situation Survey 2018 (residential market) conducted in by IQS Sp. z .o.o. Representative sample of Poles aged 15-75. Sample size n=7368

* Representative sample of Poles aged 15-75. Sample size n=7368.

Interesting facts

2019 was a year of Plus!

Second year in a row, Plus had the best number portability balance among four biggest telecoms. According to the report for 4Q’19 published by the Office of Electronic Communications, Plus again recorded the best results in the area of number portability. During the entire year, Plus acquired most customers among all mobile networks and was the only big mobile operator with a positive portability balance, at the level over 107 thousand numbers.

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