Key figures
-
5.6 million
contract customers -
17.4 million
provided RGUs -
24.3%
audience share of TV Polsat channels in commercial group -
1.9 million
Internet RGUs
-
64%
of Cyfrowy Polsat customers live in small towns or in rural areas
-
90%
prompted awareness of Cyfrowy Polsat brand (as the Pay TV provider)
-
88%
prompted awareness of Plus brand (as the operator offering voice communications)
Who are customers of Cyfrowy Polsat Group?
Education
Cyfrowy Polsat Group*
Residental market
university degree / incomplete higher
secondary
primary and lower secondary
post-secondary
elementary / vocational
Size of place of residence
Cyfrowy Polsat Group*
Residental market
39%
12%
21%
17%
11%
village
cities up to 20k
cities 20k-100k
cities 100k-500k
cities above 500k
Gender
Cyfrowy Polsat Group*
Residental market
women
men
Age
Cyfrowy Polsat Group*
Residental market
15-24
25-34
35-44
45-54
55-64
64-75
* People who have at least one service in Cyfrowy Polsat or Polkomtel/residential market
Source: Market Situation Survey 2018 (residential market) conducted in by IQS Sp. z .o.o. Representative sample of Poles aged 15-75. Sample size n=7368* Representative sample of Poles aged 15-75. Sample size n=7368.
Interesting facts
2019 was a year of Plus!
Second year in a row, Plus had the best number portability balance among four biggest telecoms. According to the report for 4Q’19 published by the Office of Electronic Communications, Plus again recorded the best results in the area of number portability. During the entire year, Plus acquired most customers among all mobile networks and was the only big mobile operator with a positive portability balance, at the level over 107 thousand numbers.